Digital Marketing Interview Question

 What is digital marketing in simple words?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

What are the 4 types of digital marketing?

4 Types of Digital Marketing  Should Consider for Business

Content Marketing. ...

Search Engine Optimization (SEO) ...

Search Engine Marketing (SEM) ...

Social Media Marketing (SMM)

Which digital marketing is best?

Social media marketing, SEO and email marketing are three of the top digital marketing platforms business marketers use. The top marketing automation tools used for digital marketing include HubSpot, Marketo and Salesforce.

How to do Digital Marketing?

• Define  Goals. ...
• Identify Target Audience. ...
• Establish a Budget for Each Digital Channel. ...
• Create Engaging Content. ...
• Optimize  Digital Assets for Mobile. ...
• Conduct Keyword Research. ...
• Iterate Based on the Analytics You Measure. ...
• I'm Ready to Try Digital Marketing.

What does CPC mean in digital marketing?

Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC).